Major in Business Administration - Marketing

Students in the Marketing Concentration complete the major in Business Administration and 24 units of Marketing requirements.

The major in Business Administration (BUAD) requires 21 units in lower-level required courses, 33 units of upper-level business required courses, and 21-24 units in one of the following concentrations or tracks: Economics, Entrepreneurship, Finance, Human Resource Management, International Business, Management, Marketing, Project Management and Business Analysis, or Legal Studies. All major requirements must be completed with a grade equivalent of 2.00 or higher. In order to assure that students have retained critical information from prior courses, students take a comprehensive examination on business content as part of the capstone course, MNGT 481. The results of this examination serve as 10 percent of the MNGT 481 grade. See the Suggested Course Sequence for Business Administration Majors.

The Bachelor of Science (B.S.) or Bachelor of Arts (B.A.) degree in Business Administration requires a minimum of 120 earned units, which must include successful completion of the university Core Curriculum requirements, the Business Administration major requirements and electives. The electives may include the units required for a minor or specialization program, or in a foreign language for the B.A. degree. See the complete Degree Requirements in the University Curriculum section in this catalog.

During the freshman and sophomore years, pre-business administration (PBUA) students must concentrate on building an academic foundation as a base for the in-depth, upper-level courses. This foundation includes both lower-level required courses and most of the university Core Curriculum requirements. Students who enroll in CBE courses without having fulfilled the prerequisites will be disenrolled from those courses.

Students are responsible for monitoring their own progress toward graduation. Students must consult with their assigned advisers each term to ensure that prerequisite courses are taken in proper sequence to meet the student’s target completion date for the degree. Prerequisites are monitored during registration.

Lower-Level Required Courses
ACCT 201PRINCIPLES OF FINANCIAL ACCOUNTING3
or ACCT 211 HONORS ACCOUNTING PRINCIPLES I
ACCT 202PRINCIPLES OF MANAGERIAL ACCOUNTING3
or ACCT 212 HONORS ACCOUNTNG PRINCIPLES II
ECON 201MICROECONOMIC PRINCIPLES3
or ECON 203 HONORS MICROECONOMIC PRINCIPLES
ECON 202MACROECONOMIC PRINCIPLES3
or ECON 204 HONORS MACROECONOMIC PRINCIPLES
Select one of the following:3
STATISTICS FOR BUSINESS AND ECONOMICS I
BASIC STATISTICS
HONORS BASIC STATISTICS
LEGL 225LEGAL ENVIRONMENT OF BUSINESS3
MATH 211CALCULUS FOR APPLICATIONS3
or MATH 273 CALCULUS I
Passing the Computer Proficiency Exam (CPE) with a minimum passing grade of 70 percent
Upper-Level Business Courses
BUSX 301BUSINESS COMMUNICATIONS 13
EBTM 306FUNDAMENTALS OF PROJECT MANAGEMENT AND BUSINESS DECISIONS3
FIN 331PRINCIPLES OF FINANCIAL MANAGEMENT3
MKTG 341PRINCIPLES OF MARKETING3
EBTM 337ENTERPRISE INFORMATION SYSTEMS3
EBTM 311PRINCIPLES OF E-BUSINESS 23
MNGT 361LEADERSHIP AND MANAGEMENT3
EBTM 365PRINCIPLES OF OPERATIONS MANAGEMENT3
MNGT 482BUSINESS ETHICS AND SUSTAINABILITY3
MNGT 481STRATEGIC MANAGEMENT3
BUSX 460PROFESSIONAL EXPERIENCE3
Marketing Concentration
MKTG 411INTERACTIVE MARKETING3
MKTG 425CONSUMER BEHAVIOR ANALYSIS3
MKTG 441MARKETING RESEARCH AND FORECASTING3
MKTG 445GLOBAL MARKETING3
MKTG 451PERSONAL SELLING AND SALES MANAGEMENT 33
or MKTG 431 MARKETING INFORMATION FOR DECISION MAKING
MKTG 485STRATEGIC MARKETING3
Select two of the following electives:6
MANAGING INTEGRATED MARKETING COMMUNICATIONS
SERVICES MARKETING
PRODUCT MANAGEMENT
RETAIL MANAGEMENT
MARKETING CHANNELS
MARKETING FOR NON-PROFIT ORGANIZATIONS
SPECIAL TOPICS IN MARKETING
MARKETING INTERNSHIP 4
Total Units78
1

Note: The Advanced Writing Seminar Course is taken prior to or concurrently with BUSX 301

2

Note: EBTM 337 course is taken prior to or concurrently with EBTM 311 

3

Note: If both MKTG 451 and MKTG 431 are taken, the additional course can be applied to the Marketing Concentration requirement as an elective.

4

Note: Only 3 units of the MKTG 497 course can be applied to the Marketing Concentration requirement.

SUGGESTED FOUR-YEAR PLAN

Freshman
Term 1UnitsTerm 2Units
Core 23TSEM 102 (Core 1)3
Core 33MATH 2113
Core 53Core 43
Core 103Core 74
ECON 201 or 203 (Core 6)3ECON 202 or 2043
 15 16
Sophomore
Term 1UnitsTerm 2Units
ACCT 201 or 2113ACCT 202 or 2123
ECON 205 or MATH 2313ENGL 317 (Core 9)3
Core 83-4LEGL 2253
Core 113Core 123
Core 133Core 143
 15-16 15
Junior
Term 1UnitsTerm 2Units
MNGT 3613EBTM 3063
MKTG 3413EBTM 3113
BUSX 3013MKTG 4253
EBTM 3373MKTG 4453
FIN 3313MKTG Elective 13
 15 15
Senior
Term 1UnitsTerm 2Units
MNGT 4823MNGT 4813
EBTM 3653BUSX 4603
MKTG 4113MKTG 4413
MKTG 4853MKTG Elective 23
MKTG 451 or 4313Elective1-3
 15 13-15
Total Units 119-122