Interactive Marketing Certificate
Program Website: https://www.towson.edu/cbe/departments/marketing/grad/marketing-certificate/
Program Director: Dr. Hua Chang
Phone: 410-704-2426
Email: chang@towson.edu
Similar to the Master of Science in Marketing Intelligence, the embedded Post-Baccalaureate Certificate in Interactive Marketing is designed to develop marketing professionals who can create, implement and evaluate data-driven marketing strategies.
The Certificate focuses on the digital marketing skills and strategies and offers an introduction to data base structure. Students then have the option to pursue the M.S. in Marketing Intelligence.
Admission Requirements
Application deadlines and a full listing of materials required for admission can be found on the website.
Degree Requirements
The Post-Baccalaureate Certificate in Interactive Marketing is a 15-unit program. Students who complete the certificate program can continue on to the master's degree program in Marketing Intelligence if they so choose.
| Code | Title | Units |
|---|---|---|
| Required Courses | ||
| MKTG 605 | MARKETING INTELLIGENCE STRATEGY | 3 |
| MKTG 710 | DIGITAL MARKETING | 3 |
| AIT 632 | DATABASE MANAGEMENT SYSTEMS | 3 |
| or MKTG 610 | DATABASE QUERYING AND VISUALIZATION | |
| COSC 710 | SOCIAL NETWORK ANALYSIS | 3 |
| or EBTM 740 | CUSTOMER RELATIONSHIP MANAGEMENT | |
| or MKTG 720 | CONSUMER SENTIMENT ANALYSIS | |
| Applied Courses | ||
| Select one of the following: | 3 | |
| DIGITAL MARKETING PROJECT | ||
| DIGITAL MARKETING INTERNSHIP | ||
| Total Units | 15 | |