Marketing Intelligence M.S.

Degree: Master of Science
https://www.towson.edu/cbe/departments/marketing/grad/intelligence/

Program Director: Dr. Hua Chang
Phone: 410-704-2426
Email: chang@towson.edu

The Master of Science in Marketing Intelligence and the embedded Post-Baccalaureate Certificate in Interactive Marketing are designed to fill a growing need for graduates with the skills necessary to acquire, analyze and utilize marketing intelligence information in the digital age. The program is designed with an applied, experiential learning focus based on industry needs.

With digital marketing options evolving rapidly, companies need individuals who can create, implement and evaluate data-driven marketing strategies.

As a graduate of Towson’s Marketing Intelligence master’s program students will be qualified for jobs such as:

  • Marketing Intelligence Analyst
  • Digital Marketing Manager
  • Marketing Research Analyst
  • Customer Insight Specialist

Accelerated Bachelor’s-Master’s Program

Students may also earn an M.S. in Marketing Intelligence through the Department of Marketing accelerated bachelor’s to master’s program. This program allows students to complete their undergraduate and graduate degrees in a shorter time frame. Prospective applicants should contact the program director for details.

Please see the Undergraduate Catalog for information on the accelerated bachelor's-master's program.

Admission Requirements

Application deadlines and a full listing of materials required for admission can be found on the website.

Degree Requirements

Required Courses 1
MKTG 605MARKETING INTELLIGENCE STRATEGY3
MKTG 607MARKETING RESEARCH METHODS3
or EBTM 604 INTRODUCTION TO PROJECT MANAGEMENT
MKTG 610DATABASE QUERYING AND VISUALIZATION3
or AIT 632 DATABASE MANAGEMENT SYSTEMS
MKTG 710DIGITAL MARKETING3
MKTG 720CONSUMER SENTIMENT ANALYSIS3
or COSC 710 SOCIAL NETWORK ANALYSIS
MKTG 750MARKET SEGMENTATION RESEARCH3
or EBTM 740 CUSTOMER RELATIONSHIP MANAGEMENT
MKTG 770MARKETING ANALYTICS AND METRICS3
MKTG 780ADVANCED MARKETING ANALYTICS3
or COSC 757 DATA MINING
Applied Courses
Select one of the following:3
MKTG 781
DIGITAL MARKETING PROJECT
MKTG 791
DIGITAL MARKETING INTERNSHIP
Select one of the following:3
MKTG 881
MARKETING INTELLIGENCE PROJECT
MKTG 891
MARKETING INTELLIGENCE INTERNSHIP
Total Units30
1

Students who successfully complete AIT 632/MKTG 610, COSC 710/EBTM 740/MKTG 720, MKTG 605, MKTG 710, and MKTG 781 or MKTG 791 earn a Post-Baccalaureate Certificate in Interactive Marketing as part of their Master of Science Degree.

Graduates of the program will be able to:  

  1. Effectively communicate solutions to business problems.
  2. Evaluate marketing strategies in relation to current legal and ethical standards of practice.
  3. Recommend and utilize interactive marketing techniques and tools.
  4. Acquire, evaluate and utilize customer information to make informed business decisions, demonstrating the financial impact of those decisions.