Major in Business Administration - Marketing
Students in the Marketing Concentration complete the major in Business Administration and 24 units of Marketing requirements.
This is a screened program. Please see the admission requirements for additional information.
Requirements for all Business Administration Majors
| Code | Title | Units |
|---|---|---|
| Courses Required for Admission to Major | ||
| ACCT 201 | PRINCIPLES OF FINANCIAL ACCOUNTING | 3 |
| ECON 201 | MICROECONOMIC PRINCIPLES | 3 |
| or ECON 203 | HONORS MICROECONOMIC PRINCIPLES | |
| ECON 202 | MACROECONOMIC PRINCIPLES | 3 |
| or ECON 204 | HONORS MACROECONOMIC PRINCIPLES | |
| LEGL 225 | LEGAL ENVIRONMENT OF BUSINESS | 3 |
| MATH 211 | CALCULUS FOR APPLICATIONS | 3-4 |
| or MATH 273 | CALCULUS I | |
| Select one of the following: | 3 | |
| STATISTICS FOR BUSINESS AND ECONOMICS I | ||
| BASIC STATISTICS | ||
or MATH 233 | HONORS BASIC STATISTICS | |
| Admission to the BUAD major requires a grade of C or higher in the six courses required for admission. | ||
| Required Business Courses (open to Pre-BUAD majors) | ||
| ACCT 202 | PRINCIPLES OF MANAGERIAL ACCOUNTING | 3 |
| BUSX 301 | BUSINESS COMMUNICATIONS | 4 |
| EBTM 250 | PROBLEM SOLVING IN BUSINESS I | 1 |
| EBTM 251 | PROBLEM SOLVING IN BUSINESS II | 1 |
| EBTM 337 | ENTERPRISE INFORMATION SYSTEMS | 3 |
| FIN 331 | PRINCIPLES OF FINANCIAL MANAGEMENT | 3 |
| MKTG 341 | PRINCIPLES OF MARKETING | 3 |
| MNGT 361 | LEADERSHIP AND MANAGEMENT | 3 |
| Required Business Courses (open to BUAD majors only) | ||
| BUSX 460 | PROFESSIONAL EXPERIENCE | 3 |
| EBTM 350 | BUSINESS ANALYTICS | 3 |
| EBTM 365 | PRINCIPLES OF OPERATIONS MANAGEMENT | 3 |
| MNGT 481 | STRATEGIC MANAGEMENT (must be taken at TU) | 3 |
| BUAD majors must also complete an approved concentration or track | 21-24 | |
| Total Units | 72-76 | |
Marketing Concentration Requirements
| Code | Title | Units |
|---|---|---|
| Marketing Concentration Required Courses | ||
| MKTG 411 | DIGITAL MARKETING | 3 |
| MKTG 425 | CONSUMER BEHAVIOR ANALYSIS | 3 |
| MKTG 431 | MARKETING ANALYTICS | 3 |
| MKTG 441 | MARKETING RESEARCH | 3 |
| MKTG 451 | PROFESSIONAL SELLING | 3 |
| MKTG 485 | STRATEGIC MARKETING | 3 |
| Marketing Concentration Elective | ||
| Select two from the following: | 6 | |
| MANAGING INTEGRATED MARKETING COMMUNICATIONS | ||
| ENTREPRENEURIAL MARKETING | ||
| MARKETING FOR NON-PROFIT ORGANIZATIONS | ||
| ADVANCED DIGITAL MARKETING | ||
| GLOBAL MARKETING | ||
| ADVANCED SELLING AND SALES MANAGEMENT | ||
| SPECIAL TOPICS IN MARKETING | ||
| DIRECTED READINGS | ||
| MARKETING STUDY ABROAD | ||
| INDEPENDENT RESEARCH | ||
| MARKETING INTERNSHIP | ||
| Total Units | 24 | |
Suggested Four-Year Plan
Based on course availability and student needs and preferences, the selected sequences will probably vary from those presented below. Students should consult with their adviser to make the most appropriate elective choices.
| Freshman | |||
|---|---|---|---|
| Term 1 | Units | Term 2 | Units |
| ECON 201 or 203 (Core 6) | 3 | ECON 202 or 204 | 3 |
| Prerequisite for MATH 211 or MATH 273 (Core 3) | 3 | MATH 211 (may substitute MATH 273) | 3 |
| Core 1 (or Core 2) | 3 | Core 2 (or Core 1) | 3 |
| Core 5 | 3 | Core 10 | 3 |
| Core 12 | 3 | Elective | 3 |
| 15 | 15 | ||
| Sophomore | |||
| Term 1 | Units | Term 2 | Units |
| ACCT 201 | 3 | ACCT 202 | 3 |
| ECON 205 or MATH 231 (or MATH 233) | 3 | EBTM 250 | 1 |
| LEGL 225 (Core 11) | 3 | EBTM 251 | 1 |
| Core 7 | 4 | MKTG 341 | 3 |
| Core 13 | 3 | Core 4 | 3 |
| Core 8 | 4 | ||
| 16 | 15 | ||
| Junior | |||
| Term 1 | Units | Term 2 | Units |
| BUSX 301 (Core 9) | 4 | EBTM 365 | 3 |
| EBTM 337 | 3 | FIN 331 | 3 |
| MKTG 425 | 3 | MKTG 431 | 3 |
| MKTG 451 | 3 | Core 14 | 3 |
| MNGT 361 | 3 | Elective | 3 |
| 16 | 15 | ||
| Senior | |||
| Term 1 | Units | Term 2 | Units |
| EBTM 350 | 3 | BUSX 460 | 3 |
| MKTG 411 | 3 | MKTG 441 | 3 |
| MKTG 485 | 3 | MNGT 481 | 3 |
| MKTG Elective | 3 | MKTG Elective | 3 |
| Elective | 3 | Elective | 1 |
| 15 | 13 | ||
| Total Units 120 | |||
Profile of a CBE Graduate
As a premier school of applied business learning, the College of Business and Economics prepares its graduates to achieve excellence in their professional careers. Rigorous academic studies and hands-on business experience—all subject to strict measures of performance— work in combination to develop the foundation for success, connect students with the professional community and transform students who will have a positive impact in and beyond Maryland.
Graduates of Towson University’s College of Business and Economics will:
Apply Business Knowledge in the Context of Professional Employment
- Demonstrate knowledge of business concepts and theories
- Successfully complete a quality, mentored, reflective professional experience in preparation for future employment
Communicate Properly and Effectively
- Write professional documents that provide audience-centric content, rhetorically appropriate organization and follow accepted conventions of design, style, grammar, punctuation and mechanics
- Make articulate and persuasive oral presentations
Apply Critical Thinking and Problem-Solving Skills to Organizational Decision Making
- Conduct internal and external analyses of domestic and global organizations, formulate strategies and identify issues with implementing these strategies
- Practice creative ideation
- Develop comprehensive, justified conclusions that result from systematic application of relevant information and decision criteria to decision alternatives within a realistic organizational decision context
Use Technology Effectively in Business Settings
- Demonstrate competency in the use of analytical software
- Utilize state-of-the-practice software for business applications
Work Effectively Toward Achieving Common Goals within Diverse Teams
- Guide teams, as leaders and followers, to achieve team goals while maintaining group cohesion, follower satisfaction and efficient operations
- Treat others with respect and show sensitivity to their views, values, cultures and customs
Distinguish Between Ethical and Unethical Conduct in the Professional Lives
- Explain how ethical conduct of managers affects individuals’ motivation and organizations’ performance
- Apply ethics in business decision-making, considering the impact of ethical conduct on multiple stakeholders