Minor in Marketing

This 21-unit minor is available to students who have a major other than Business Administration with a concentration in Marketing. All requirements for the Marketing minor must be completed with a grade equivalent of 2.00 or higher.  Students must complete at least 12 units of CBE courses at Towson University in order to earn this minor. 

ECON 201MICROECONOMIC PRINCIPLES3
or ECON 203 HONORS MICROECONOMIC PRINCIPLES
MKTG 341PRINCIPLES OF MARKETING3
MKTG 425CONSUMER BEHAVIOR ANALYSIS3
MKTG 451PERSONAL SELLING AND SALES MANAGEMENT3
MKTG 445GLOBAL MARKETING3
COMM 131FUNDAMENTALS OF SPEECH COMMUNICATION3
or THEA 101 ACTING I
Select one of the following:3
MANAGING INTEGRATED MARKETING COMMUNICATIONS
RETAIL MANAGEMENT
SERVICES MARKETING
MARKETING FOR NON-PROFIT ORGANIZATIONS
Total Units21