Interactive Marketing Certificate
Post-Baccalaureate Certificate
https://www.towson.edu/cbe/departments/marketing/grad/interactivepbc/
Program Director: Dr. Philippe Duverger
Phone: 410-704-3538
Email: pduverger@towson.edu
Similar to the Master of Science in Marketing Intelligence, the embedded Post-Baccalaureate Certificate in Interactive Marketing is designed to develop marketing professionals who can create, implement and evaluate data-driven marketing strategies.
The Certificate focuses on the digital marketing skills and strategies and offers an introduction to data base structure. Students then have the option to pursue the M.S. in Marketing Intelligence.
Admission Requirements
This program admits fall term only.
Admission to the Post-Baccalaureate Certificate in Interactive Marketing program is competitive. The eligibility requirements to be admitted into the program is:
- A baccalaureate degree from a regionally accredited college or university**.
- A cumulative GPA of 3.00 (on a scale of 4.00) or equivalent on the most recent 60 units of graduate or undergraduate work is required for full admission. Conditional admission may be granted with a minimum cumulative GPA of 2.75.
- Minimum TOEFL score of 550 (where applicable).
Please complete the online application, including the following:
- A resume
- A one to two-page statement describing their past relevant experience, their career goals, and how they expect this program to support those goals.
- Two reference letters attesting to the applicant's ability to withstand the rigors of a graduate education
Those students who have no background in statistics and/or programming may be required to complete additional course work in these areas prior to being admitted to the program.
| ** | See Exceptions to Policy under Graduate Admissions. |
Non-immigrant International Students
Program Enrollment: F-1 and J-1 students are required to be enrolled full-time. The majority of their classes must be in-person and on campus. See the list of programs that satisfy these requirements, and contact the International Student and Scholars Office with questions.
Admission Procedures: See additional information regarding Graduate Admission policies and International Graduate Application online.
Degree Requirements
The Post-Baccalaureate Certificate in Interactive Marketing is a 15-unit program. Students who complete the certificate program can continue on to the master's degree program in Marketing Intelligence if they so choose.
| Code | Title | Units |
|---|---|---|
| Required Courses | ||
| MKTG 605 | MARKETING INTELLIGENCE STRATEGY | 3 |
| MKTG 710 | DIGITAL MARKETING | 3 |
| AIT 632 | DATABASE MANAGEMENT SYSTEMS | 3 |
| or MKTG 610 | DATABASE QUERYING AND VISUALIZATION | |
| COSC 710 | SOCIAL NETWORK ANALYSIS | 3 |
| or EBTM 740 | CUSTOMER RELATIONSHIP MANAGEMENT | |
| or MKTG 720 | CONSUMER SENTIMENT ANALYSIS | |
| Applied Courses | ||
| Select one of the following: | 3 | |
| DIGITAL MARKETING PROJECT | ||
| DIGITAL MARKETING INTERNSHIP | ||
| Total Units | 15 | |