Major in Mass Communication

Programs of the Major

The Mass Communication major consists of three tracks: Advertising, Journalism, and Strategic Public Relations. Students must complete one of the three tracks. Many students complete two of the three tracks and some complete all three.

Students who complete the Mass Communication major will have many career options, especially in the broadly defined fields of print, broadcast and online journalism, advertising, and strategic public relations. Majors are expected to learn how the various fields in mass communication are structured and function.

Graduation Requirements

All major requirements must be completed with a grade equivalent of 2.00 or higher. The Pass (PS) grading option is not available for courses applied to the major. 

Bachelor of Arts Degree Option

Students may earn a Bachelor of Arts degree by completing the intermediate (202) level of a foreign language.

This is a screened program. Please see the admission requirements for additional information.

Requirements for the Mass Communication Major

Mass Communication is a screened major. Students are required to complete 3 courses before being screened for the major. The Mass Communication major consists of 42 units: 15 units in required courses, 6 units in elective courses and 21 units in track courses. Students must select one of the following tracks: Journalism, Advertising, or Strategic Public Relations.

Transfer students are required to take 27 units in the major/track at Towson University. The department will accept up to 15 units of compatible transfer courses.

Courses Required for Admission to Major
MCOM 101INTRODUCTION TO MASS COMMUNICATION3
MCOM 210INTRODUCTION TO MEDIA WRITING3
Select one of the following Core courses:3
2D PROCESS FOR NON-ART MAJORS (Core 4)
2D PROCESS
COMPUTERS AND CREATIVITY (Core 4)
DIGITAL STORYTELLING FOR NON-MAJORS (Core 4)
ACTING I (Core 4)
PUBLIC SPEAKING (Core 5)
INTRODUCTION TO POLITICAL SCIENCE (Core 6)
INTRODUCTION TO PSYCHOLOGY (Core 6)
INTRODUCTION TO SOCIOLOGY (Core 6)
Required Courses
MCOM 101INTRODUCTION TO MASS COMMUNICATION3
MCOM 210INTRODUCTION TO MEDIA WRITING3
MCOM 360LAW AND ETHICS IN ADVERTISING AND PUBLIC RELATIONS3
or MCOM 361 LAW AND ETHICS IN JOURNALISM
Select two of the following:6
SOCIAL MEDIA AND STRATEGIC COMMUNICATION
MEDIA AUDIENCES AND ANALYTICS
MASS MEDIA GRAPHICS
Major Electives
Select two of the following: 16
UNDERSTANDING DISABILITY THROUGH MASS MEDIA
EVOLUTION OF AMERICAN JOURNALISM AND MASS MEDIA
MEDIA CRITICISM
MASS MEDIA AND SOCIETY
PUBLIC OPINION AND THE PRESS
SPECIAL TOPICS IN MASS COMMUNICATION
STUDY ABROAD IN MASS COMMUNICATION
INDEPENDENT STUDY IN MASS COMMUNICATION 2
Non-MCOM courses (maximum one course may be counted toward the major):
PERSUASION
BUSIN & PROF COMM
PRINCIPLES OF FILM AND MEDIA PRODUCTION
SPECIAL TOPICS IN ARTS, MEDIA, AND COMMUNICATION
SPECIAL TOPICS IN SOCIAL ACTION
Track Requirements
Select one of the tracks listed below.21
Total Units42

Journalism Track

Track Required Courses
MCOM 258INTRODUCTION TO DIGITAL JOURNALISM3
MCOM 341DIGITAL PUBLISHING3
MCOM 358NEWS EDITING3
or MCOM 383 NEWS REPORTING
Select one of the following:3
MULTIMEDIA REPORTING CAPSTONE
MAGAZINE PUBLISHING
BROADCAST JOURNALISM II
Track Electives:
Select three of the following: 39
FEATURE WRITING
BROADCAST JOURNALISM I
PHOTOJOURNALISM I
SPORTS JOURNALISM
LITERARY JOURNALISM
PHOTOJOURNALISM II
INTERNSHIP IN JOURNALISM 2
SPECIAL TOPICS IN JOURNALISM
Total Units21

Advertising Track

Track Required Courses
MCOM 214PRINCIPLES OF ADVERTISING3
MCOM 323ADVERTISING MEDIA PLANNING3
MCOM 325ADVERTISING COPYWRITING3
MCOM 390MASS COMMUNICATION RESEARCH3
MCOM 447ADVERTISING CAMPAIGNS3
Track Electives
Select two of the following:6
PRINCIPLES OF STRATEGIC PUBLIC RELATIONS
ADVERTISING ACCOUNT PLANNING
PUBLIC RELATIONS WRITING
CORPORATE COMMUNICATION MANAGEMENT
ADVERTISING MEDIA SALES
INTERNATIONAL ADVERTISING AND PUBLIC RELATIONS
PUBLIC RELATIONS FOR NONPROFIT ORGANIZATIONS
STRATEGIC PUBLIC RELATIONS CAMPAIGNS
INTERNSHIP IN ADVERTISING AND PUBLIC RELATIONS 2
SPECIAL TOPICS IN ADVERTISING AND PUBLIC RELATIONS
Total Units21

Strategic Public Relations Track

Track Required Courses
MCOM 253PRINCIPLES OF STRATEGIC PUBLIC RELATIONS3
MCOM 357PUBLIC RELATIONS WRITING3
MCOM 390MASS COMMUNICATION RESEARCH3
MCOM 419CORPORATE COMMUNICATION MANAGEMENT3
MCOM 453STRATEGIC PUBLIC RELATIONS CAMPAIGNS3
Track Electives
Select two of the following:6
PRINCIPLES OF ADVERTISING
ADVERTISING MEDIA PLANNING
ADVERTISING COPYWRITING
ADVERTISING ACCOUNT PLANNING
ADVERTISING MEDIA SALES
INTERNATIONAL ADVERTISING AND PUBLIC RELATIONS
ADVERTISING CAMPAIGNS
PUBLIC RELATIONS FOR NONPROFIT ORGANIZATIONS
INTERNSHIP IN ADVERTISING AND PUBLIC RELATIONS 2
SPECIAL TOPICS IN ADVERTISING AND PUBLIC RELATIONS
Total Units21
1

Courses listed as options but not taken to fulfill major requirements may be used as major electives. In addition, courses listed as options but not taken to fulfill track requirements or track electives (from the student's declared track) may also be used as major electives. 

2

Enrollment in MCOM 460, MCOM 461 and MCOM 496 must be approved by the Department of Mass Communication before registration. See the department website for the approval process. Maximum 6 units of any combination of MCOM 460, MCOM 461 and MCOM 496 may be applied to the Mass Communication major.

3

Courses listed as options but not taken to fulfill track requirements may be used as track electives.

Journalism Track Suggested Four-Year Plan

Based on course availability and student needs and preferences, the selected sequences will probably vary from those presented below. Students should consult with their adviser to make the most appropriate elective choices.

Freshman
Term 1UnitsTerm 2Units
MCOM 10113MCOM 21013
Core 1 (or Core 2)3Core 2 (or Core 1)3
Core 33Core 5 43
Core 423Core 113
Core 6 33Core 123
 15 15
Sophomore
Term 1UnitsTerm 2Units
MCOM 2583MCOM 3413
Core 74Core 83-4
Core 103Core 9 (MCOM 356 is recommended)3
Core 133Core 143
MCOM Major Elective3Elective53
 16 15-16
Junior
Term 1UnitsTerm 2Units
MCOM 333, 371, or 4153MCOM 333, 371, or 4153
MCOM 358 or 3833MCOM 360 or 3613
Track Elective3Track Elective3
Elective53Elective53
Elective53Elective53
 15 15
Senior
Term 1UnitsTerm 2Units
MCOM 407, 458, or 4813MCOM Major Elective3
Track Elective3Elective53
Elective53Elective53
Elective 53Elective53
Elective53Elective53
 15 15
Total Units 121-122
1

Required for screening.

2

May choose ART 102 or ART 103, COSC 109, EMF 110, or THEA 101 for screening purpose.

3

May choose POSC 101, PSYC 101, or SOCI 101 for screening purpose.

4

May choose COMM 131 for screening purpose.

5

MCOM course is recommended.

Advertising Track Suggested Four-Year Plan

Based on course availability and student needs and preferences, the selected sequences will probably vary from those presented below. Students should consult with their adviser to make the most appropriate elective choices.

Freshman
Term 1UnitsTerm 2Units
MCOM 10113MCOM 21013
Core 1 (or Core 2)3Core 2 (or Core 1)3
Core 33Core 5 43
Core 423Core 113
Core 6 33Core 123
 15 15
Sophomore
Term 1UnitsTerm 2Units
MCOM 2143MCOM 3253
Core 74Core 83-4
Core 103Core 9 (MCOM 357 recommended)3
Core 133Core 143
Track Elective (MCOM 253 recommended)3MCOM Major Elective3
 16 15-16
Junior
Term 1UnitsTerm 2Units
MCOM 3233MCOM 333, 371, or 4153
MCOM 360 or 3613MCOM 3903
MCOM 333, 371, or 4153Elective 53
Elective53Elective 53
Elective53Elective53
 15 15
Senior
Term 1UnitsTerm 2Units
MCOM 4473Elective 53
Track Elective3Elective 53
MCOM Major Elective3Elective 53
Core 13Elective53
Elective53Elective53
 15 15
Total Units 121-122
1

Required for screening.

2

May choose ART 102 or ART 103, COSC 109, EMF 110, or THEA 101 for screening purpose.

3

May choose POSC 101, PSYC 101, or SOCI 101 for screening purpose.

4

May choose COMM 131 for screening purpose.

5

MCOM course is recommended.

Strategic Public Relations Track Suggested Four-Year Plan

Based on course availability and student needs and preferences, the selected sequences will probably vary from those presented below. Students should consult with their adviser to make the most appropriate elective choices.

Freshman
Term 1UnitsTerm 2Units
MCOM 10113MCOM 21013
Core 1 (or Core 2)3Core 2 (or Core 1)3
Core 33Core 543
Core 423Core 113
Core 633Core 123
 15 15
Sophomore
Term 1UnitsTerm 2Units
MCOM 2533MCOM 357 (Core 9)3
Core 74Core 83-4
Core 103Core 143
Core 133Track Elective (MCOM 214 recommended)3
Elective53MCOM Major Elective3
 16 15-16
Junior
Term 1UnitsTerm 2Units
MCOM 333, 371, or 4153MCOM 333, 371, or 4153
MCOM 3603MCOM 4193
MCOM 3903Elective53
Elective53Elective53
Elective53Elective53
 15 15
Senior
Term 1UnitsTerm 2Units
MCOM 4533Elective53
Track Elective3Elective53
MCOM Major Elective3Elective53
Elective53Elective 53
Elective53Elective53
 15 15
Total Units 121-122
1

Required for screening.

2

May choose ART 102 or ART 103, COSC 109, EMF 110, or THEA 101 for screening purpose.

3

May choose POSC 101, PSYC 101, or SOCI 101 for screening purpose. 

4

May choose COMM 131 for screening purpose.

5

MCOM course is recommended.

 
  1. Student should be able to think critically and constructively about current issues and trends in the field.
  2. Student should know how to apply scientific theories to the analysis and practice of mass communication.
  3. Student should demonstrate proficiency in writing for the mass media.