Major in Marketing
Students majoring in Marketing complete the shared courses in Business Administration (46-47 units) and 24 units in the major.
No more than 6 units of upper (300-400) level Marketing courses may be taken as part of Study Abroad / Away.
This is a screened program. Students will not be allowed to take majors only courses until they have successfully completed all of the PBUA courses and been admitted to their major. Please see the admission requirements for additional information.
Requirements for Business Majors*
| Code | Title | Units |
|---|---|---|
| Courses Required for Admission to Business Majors | ||
| ACCT 201 | PRINCIPLES OF FINANCIAL ACCOUNTING | 3 |
| ECON 201 | MICROECONOMIC PRINCIPLES | 3 |
| or ECON 203 | HONORS MICROECONOMIC PRINCIPLES | |
| ECON 202 | MACROECONOMIC PRINCIPLES | 3 |
| or ECON 204 | HONORS MACROECONOMIC PRINCIPLES | |
| LEGL 225 | LEGAL ENVIRONMENT OF BUSINESS | 3 |
| Select one of the following: | 3 | |
| STATISTICS FOR BUSINESS AND ECONOMICS I | ||
| BASIC STATISTICS | ||
or MATH 233 | HONORS BASIC STATISTICS | |
| Math Requirement 1 | 3-4 | |
| Select one of the following (MATH 211 or higher is recommended for students studying Business Economics or Finance.): | ||
| COLLEGE ALGEBRA | ||
| CALCULUS FOR APPLICATIONS | ||
| CALCULUS I | ||
| Admission to the business majors requires a grade of C or higher in the six courses required for admission. | ||
| Required Business Courses (open to pre majors) | ||
| ACCT 202 | PRINCIPLES OF MANAGERIAL ACCOUNTING | 3 |
| BUSX 301 | BUSINESS COMMUNICATIONS | 4 |
| EBTM 300 | PROBLEM SOLVING IN BUSINESS | 3 |
| FIN 331 | PRINCIPLES OF FINANCIAL MANAGEMENT | 3 |
| MKTG 341 | MARKETING AND CREATIVITY | 3 |
| or MKTG 342 | HONORS MARKETING & CREATIVITY | |
| MNGT 361 | LEADERSHIP AND MANAGEMENT | 3 |
| Required Business Courses (open to majors only) | ||
| BUSX 460 | PROFESSIONAL EXPERIENCE | 3 |
| EBTM 365 | PRINCIPLES OF OPERATIONS MANAGEMENT | 3 |
| MNGT 481 | STRATEGIC MANAGEMENT (must be taken at TU) | 3 |
| Business major, concentration or track | 21-24 | |
| Total Units | 67-71 | |
- *
Business majors include majors in Business Administration, Business Analytics, Business Economics, Business Systems and Processes, Finance, Financial Planning, Marketing, and Project Management.
- 1
MATH 115, MATH 117, MATH 119, MATH 211, MATH 273, or MATH 274 may be used to satisfy the Mathematics requirement.
Marketing Major Requirements
| Code | Title | Units |
|---|---|---|
| Marketing Required Courses | ||
| MKTG 411 | DIGITAL MARKETING | 3 |
| MKTG 425 | CONSUMER BEHAVIOR ANALYSIS | 3 |
| MKTG 431 | MARKETING ANALYTICS | 3 |
| MKTG 441 | MARKETING RESEARCH | 3 |
| MKTG 451 | PROFESSIONAL SELLING | 3 |
| MKTG 485 | STRATEGIC MARKETING | 3 |
| Marketing Electives | ||
| Select two from the following: | 6 | |
| MANAGING INTEGRATED MARKETING COMMUNICATIONS | ||
| SERVICES MARKETING | ||
| ENTREPRENEURIAL MARKETING | ||
| MARKETING FOR NON-PROFIT ORGANIZATIONS | ||
| SUSTAINABLE MARKETING | ||
| ADVANCED DIGITAL MARKETING | ||
| GLOBAL MARKETING | ||
| SALES LEADERSHIP | ||
| ADVANCED PROFESSIONAL SELLING | ||
| SALES INNOVATION & TECHNOLOGY | ||
| SPECIAL TOPICS IN MARKETING | ||
| DIRECTED READINGS | ||
| MARKETING STUDY ABROAD | ||
| INDEPENDENT RESEARCH | ||
| MARKETING INTERNSHIP | ||
| Total Units | 24 | |
Sample Four-Year Plan
The selected course sequence below is an example of the simplest path to degree completion. Based on course schedules, student needs, and student choice, individual plans may vary. Students should consult with their adviser to make the most appropriate elective choices and to ensure that they have completed the required number of units (120) to graduate.
| Freshman | |||
|---|---|---|---|
| Term 1 | Units | Term 2 | Units |
| ECON 202 or 204 | 3 | ECON 201 or 203 | 3 |
| Prerequisite for MATH 115 | 3 | MATH 115 (Core 3) | 3 |
| Core 1 (or Core 2) | 3 | Core 2 (or Core 1) | 3 |
| Core 5 | 3 | Core 4 (different discipline from Core 5) | 3 |
| Core 10 | 3 | Core 7 | 4 |
| 15 | 16 | ||
| Sophomore | |||
| Term 1 | Units | Term 2 | Units |
| ACCT 201 | 3 | ACCT 202 | 3 |
| ECON 205 or MATH 231 (or MATH 233) | 3 | MKTG 341 | 3 |
| LEGL 225 (Core 11) | 3 | MNGT 361 | 3 |
| EBTM 300 | 3 | Core 8 (different discipline from Core 7) | 3 |
| Core 12 | 3 | Core 13 | 3 |
| 15 | 15 | ||
| Junior | |||
| Term 1 | Units | Term 2 | Units |
| BUSX 301 (Core 9) | 4 | EBTM 365 | 3 |
| FIN 331 | 3 | MKTG 411 | 3 |
| MKTG 425 | 3 | MKTG 431 | 3 |
| MKTG 451 | 3 | Core 14 (MNGT 282 Recommended) | 3 |
| Elective | 3 | Elective | 3 |
| 16 | 15 | ||
| Senior | |||
| Term 1 | Units | Term 2 | Units |
| MKTG 441 | 3 | BUSX 460 | 3 |
| MKTG Elective | 3 | MKTG 485 | 3 |
| MNGT 481 | 3 | MKTG Elective | 3 |
| Elective | 3 | Elective | 3 |
| Elective | 3 | Elective | 1 |
| 15 | 13 | ||
| Total Units 120 | |||
Profile of a CBE Graduate
As a premier school of applied business learning, the College of Business and Economics prepares its graduates to achieve excellence in their professional careers. Rigorous academic studies and hands-on business experience—all subject to strict measures of performance— work in combination to develop the foundation for success, connect students with the professional community and transform students who will have a positive impact in and beyond Maryland.
Graduates of Towson University’s College of Business and Economics will:
Apply Business Knowledge in the Context of Professional Employment
- Demonstrate knowledge of business concepts and practices
- Successfully complete a quality, mentored, reflective professional experience in preparation for future employment
Communicate Properly and Effectively
- Develop and deliver professional communications appropriate to audience, purpose, and medium, demonstrating clarity, coherence, and professional tone across diverse business contexts
Apply Critical Thinking and Problem-Solving Skills to Organizational Decision Making
- Formulate strategies, and identify issues with implementing these strategies
- Develop comprehensive, justified conclusions that result from systematic application of relevant information and decision criteria to decision alternatives within a realistic organizational decision context
Practice Creative Thinking
- Practice creative ideation
Use Technology Effectively in Business Settings
- Demonstrate capability in using analytical and AI-driven software tools to support decision-making and problem-solving
Work Effectively Toward Achieving Common Goals within Diverse Teams
- Guide teams, as leaders and followers, to achieve team goals while maintaining group cohesion, follower satisfaction and efficient operations
- Treat others with respect and show sensitivity to their views, values, cultures and customs
Distinguish Between Ethical and Unethical Conduct in the Professional Lives
- Determine how ethical conduct of managers affects individuals’ motivation and organizations’ performance
- Demonstrate knowledge of the ethics and responsible use of AI