Major in Business Administration - Business Analytics
Department website: https://www.towson.edu/cbe/departments/business-analytics-technology-management/
Businesses have evolved into a big data-driven era. Business analytics is used to collect, organize, visualize and analyze business data to help businesses make better decisions and function optimally, including identifying new business opportunities, improving processes, changing policies or introducing new technology. Business demand for graduates with data analytics knowledge and skills has exploded, while the field itself is still evolving and changing rapidly, with new strategies, tools, and techniques coming daily.
Featured by business-focused analytics with ERP-based hands-on exercises, the Business Analytics track prepares students majoring in business administration to specialize in a promising career track in business analytics with needed analytical skills and tools.
Students in the Business Analytics track complete the major in Business Administration and 21 units in the track, of which 18 units are in required courses and 3 units are from elective courses. Students will not be allowed to take majors only courses until they have successfully completed all of the PBUA courses and been admitted to the BUAD major.
This is a screened program. Please see the admission requirements for additional information.
Requirements for all Business Administration Majors
| Code | Title | Units |
|---|---|---|
| Courses Required for Admission to Major | ||
| ACCT 201 | PRINCIPLES OF FINANCIAL ACCOUNTING | 3 |
| ECON 201 | MICROECONOMIC PRINCIPLES | 3 |
| or ECON 203 | HONORS MICROECONOMIC PRINCIPLES | |
| ECON 202 | MACROECONOMIC PRINCIPLES | 3 |
| or ECON 204 | HONORS MACROECONOMIC PRINCIPLES | |
| LEGL 225 | LEGAL ENVIRONMENT OF BUSINESS | 3 |
| MATH 211 | CALCULUS FOR APPLICATIONS | 3-4 |
| or MATH 273 | CALCULUS I | |
| Select one of the following: | 3 | |
| STATISTICS FOR BUSINESS AND ECONOMICS I | ||
| BASIC STATISTICS | ||
or MATH 233 | HONORS BASIC STATISTICS | |
| Admission to the BUAD major requires a grade of C or higher in the six courses required for admission. | ||
| Required Business Courses (open to Pre-BUAD majors) | ||
| ACCT 202 | PRINCIPLES OF MANAGERIAL ACCOUNTING | 3 |
| BUSX 301 | BUSINESS COMMUNICATIONS | 4 |
| EBTM 250 | PROBLEM SOLVING IN BUSINESS I | 1 |
| EBTM 251 | PROBLEM SOLVING IN BUSINESS II | 1 |
| EBTM 337 | ENTERPRISE INFORMATION SYSTEMS | 3 |
| FIN 331 | PRINCIPLES OF FINANCIAL MANAGEMENT | 3 |
| MKTG 341 | PRINCIPLES OF MARKETING | 3 |
| MNGT 361 | LEADERSHIP AND MANAGEMENT | 3 |
| Required Business Courses (open to BUAD majors only) | ||
| BUSX 460 | PROFESSIONAL EXPERIENCE | 3 |
| EBTM 350 | BUSINESS ANALYTICS | 3 |
| EBTM 365 | PRINCIPLES OF OPERATIONS MANAGEMENT | 3 |
| MNGT 481 | STRATEGIC MANAGEMENT (must be taken at TU) | 3 |
| BUAD majors must also complete an approved concentration or track | 21-24 | |
| Total Units | 72-76 | |
Business Analytics Track Requirements
| Code | Title | Units |
|---|---|---|
| Business Analytics Track Required Courses | ||
| EBTM 320 | DATA VISUALIZATION AND DASHBOARDS | 3 |
| EBTM 400 | APPLIED DATA ANALYTICS | 3 |
| EBTM 446 | BUSINESS INTELLIGENCE | 3 |
| EBTM 455 | BUSINESS DATA WAREHOUSING | 3 |
| EBTM 456 | BUSINESS DECISION MODELING | 3 |
| EBTM 457 | DATA MINING FOR BUSINESS ANALYTICS | 3 |
| Business Analytics Track Elective | ||
| Select one from the following: | 3 | |
| INTRODUCTION TO ERP SYSTEMS | ||
| INTRODUCTION TO PROJECT MANAGEMENT | ||
| SUPPLY-CHAIN MANAGEMENT | ||
| CRM ANALYTICS | ||
| BUSINESS PROCESS MANAGEMENT | ||
| SPECIAL TOPICS IN BUSINESS ANALYTICS | ||
| DIRECTED READINGS IN BUSINESS ANALYTICS | ||
| INDEPENDENT RESEARCH IN BUSINESS ANALYTICS | ||
| BUSINESS ANALYTICS INTERNSHIP | ||
| Total Units | 21 | |
Suggested Four-Year Plan
Based on course availability and student needs and preferences, the selected sequences will probably vary from those presented below. Students should consult with their adviser to make the most appropriate elective choices.
| Freshman | |||
|---|---|---|---|
| Term 1 | Units | Term 2 | Units |
| ECON 201 or 203 (Core 6) | 3 | ECON 202 or 204 | 3 |
| Prerequisite for MATH 211 or MATH 273 (Core 3) | 3 | MATH 211 (may substitute MATH 273) | 3 |
| Core 1 (or Core 2) | 3 | Core 2 (or Core 1) | 3 |
| Core 4 | 3 | Core 10 | 3 |
| Core 5 | 3 | Elective | 3 |
| 15 | 15 | ||
| Sophomore | |||
| Term 1 | Units | Term 2 | Units |
| ACCT 201 | 3 | ACCT 202 | 3 |
| ECON 205 or MATH 231 | 3 | EBTM 250 | 1 |
| LEGL 225 (Core 11) | 3 | EBTM 251 | 1 |
| Core 7 | 4 | Core 8 | 4 |
| Core 12 | 3 | Core 13 | 3 |
| Elective | 3 | ||
| 16 | 15 | ||
| Junior | |||
| Term 1 | Units | Term 2 | Units |
| BUSX 301 (Core 9) | 4 | EBTM 350 | 3 |
| EBTM 320 | 3 | EBTM 365 | 3 |
| EBTM 337 | 3 | EBTM 455 | 3 |
| MKTG 341 | 3 | FIN 331 | 3 |
| MNGT 361 | 3 | Elective | 3 |
| 16 | 15 | ||
| Senior | |||
| Term 1 | Units | Term 2 | Units |
| EBTM 446 | 3 | BUSX 460 | 3 |
| EBTM 456 | 3 | EBTM 400 | 3 |
| MNGT 482 (Suggested Core 14) | 3 | EBTM 457 | 3 |
| Business Analytics Elective | 3 | MNGT 481 | 3 |
| Elective | 3 | Elective | 1 |
| 15 | 13 | ||
| Total Units 120 | |||
Profile of a CBE Graduate
As a premier school of applied business learning, the College of Business and Economics prepares its graduates to achieve excellence in their professional careers. Rigorous academic studies and hands-on business experience—all subject to strict measures of performance— work in combination to develop the foundation for success, connect students with the professional community and transform students who will have a positive impact in and beyond Maryland.
Graduates of Towson University’s College of Business and Economics will:
Apply Business Knowledge in the Context of Professional Employment
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Demonstrate knowledge of business concepts and theories
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Successfully complete a quality, mentored, reflective professional experience in preparation for future employment
Communicate Properly and Effectively
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Write professional documents that provide audience-centric content, rhetorically appropriate organization and follow accepted conventions of design, style, grammar, punctuation and mechanics
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Make articulate and persuasive oral presentations
Apply Critical Thinking and Problem-Solving Skills to Organizational Decision Making
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Conduct internal and external analyses of domestic and global organizations, formulate strategies and identify issues with implementing these strategies
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Practice creative ideation
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Develop comprehensive, justified conclusions that result from systematic application of relevant information and decision criteria to decision alternatives within a realistic organizational decision context
Use Technology Effectively in Business Settings
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Demonstrate competency in the use of analytical software
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Utilize state-of-the-practice software for business applications
Work Effectively Toward Achieving Common Goals within Diverse Teams
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Guide teams, as leaders and followers, to achieve team goals while maintaining group cohesion, follower satisfaction and efficient operations
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Treat others with respect and show sensitivity to their views, values, cultures and customs
Distinguish Between Ethical and Unethical Conduct in the Professional Lives
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Explain how ethical conduct of managers affects individuals’ motivation and organizations’ performance
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Apply ethics in business decision-making, considering the impact of ethical conduct on multiple stakeholders