Major in Business Administration - Business Analytics

Businesses have evolved into a big data-driven era. Business analytics is used to collect, organize and analyze business data to help businesses make better decisions and function optimally, including improving processes, changing policies or introducing new technology. Business demand for graduates with data analytics knowledge and skills has exploded, while the field itself is still evolving and changing rapidly, with new strategies, tools, and techniques coming daily.

Featured by business-focused analytics with ERP-based hands-on exercises, the Business Analytics track prepares students majoring in business administration to specialize in a promising career track in business analytics with needed analytical skills and tools.

Students in the Business Analytics track complete the major in Business Administration and 21 units in the track, of which 18 units are in required courses and 3 units are from elective courses. Students will not be allowed to take majors only courses until they have successfully completed all of the PBUA courses and been admitted to the BUAD major.

This is a screened program. Please see the admission requirements for additional information.

Requirements for all Business Administration Majors

All courses that count toward the major must be completed with a grade equivalent of 2.00 or higher.

Courses Required for Admission to Major
ACCT 201PRINCIPLES OF FINANCIAL ACCOUNTING3
or ACCT 211 HONORS ACCOUNTING PRINCIPLES I
ECON 201MICROECONOMIC PRINCIPLES3
or ECON 203 HONORS MICROECONOMIC PRINCIPLES
ECON 202MACROECONOMIC PRINCIPLES3
or ECON 204 HONORS MACROECONOMIC PRINCIPLES
LEGL 225LEGAL ENVIRONMENT OF BUSINESS3
MATH 211CALCULUS FOR APPLICATIONS3-4
or MATH 273 CALCULUS I
Select one of the following:3
STATISTICS FOR BUSINESS AND ECONOMICS I
BASIC STATISTICS
HONORS BASIC STATISTICS
Admission to the BUAD major requires an average GPA of 2.7 or higher in the six courses required for admission. A grade of C or higher is required in each individual course.
Required Business Courses (open to Pre-BUAD majors)
ACCT 202PRINCIPLES OF MANAGERIAL ACCOUNTING3
or ACCT 212 HONORS ACCOUNTNG PRINCIPLES II
BUSX 301BUSINESS COMMUNICATIONS4
EBTM 250PROBLEM SOLVING IN BUSINESS I1
EBTM 251PROBLEM SOLVING IN BUSINESS II1
EBTM 337ENTERPRISE INFORMATION SYSTEMS3
FIN 331PRINCIPLES OF FINANCIAL MANAGEMENT3
MKTG 341PRINCIPLES OF MARKETING3
MNGT 361LEADERSHIP AND MANAGEMENT3
Required Business Courses (open to BUAD majors only)
BUSX 460PROFESSIONAL EXPERIENCE3
EBTM 350BUSINESS ANALYTICS3
EBTM 365PRINCIPLES OF OPERATIONS MANAGEMENT3
MNGT 481STRATEGIC MANAGEMENT (must be taken at TU)3
BUAD majors must also complete an approved concentration or track21-24
Total Units72-76

Business Analytics Track Requirements 

Business Analytics Track Required Courses
EBTM 320DATA VISUALIZATION AND DASHBOARDS3
EBTM 400APPLIED DATA ANALYTICS3
EBTM 446BUSINESS INTELLIGENCE3
EBTM 455BUSINESS DATA WAREHOUSING3
EBTM 456BUSINESS DECISION MODELING3
EBTM 457DATA MINING FOR BUSINESS ANALYTICS3
Business Analytics Track Elective
Select one from the following:3
INTRODUCTION TO ERP SYSTEMS
INTRODUCTION TO PROJECT MANAGEMENT
SUPPLY-CHAIN MANAGEMENT
CRM ANALYTICS
BUSINESS PROCESS MANAGEMENT
SPECIAL TOPICS IN BUSINESS ANALYTICS
DIRECTED READINGS IN BUSINESS ANALYTICS
INDEPENDENT RESEARCH IN BUSINESS ANALYTICS
BUSINESS ANALYTICS INTERNSHIP
Total Units21

Suggested Four-Year Plan

Based on course availability and student needs and preferences, the selected sequences will probably vary from those presented below. Students should consult with their adviser to make the most appropriate elective choices.

Freshman
Term 1UnitsTerm 2Units
ECON 201 or 203 (Core 6)3ECON 202 or 2043
Prerequisite for MATH 211 or MATH 273 (Core 3)3MATH 211 (may substitute MATH 273)3
Core 1 (or Core 2)3Core 2 (or Core 1)3
Core 43Core 103
Core 53Elective3
 15 15
Sophomore
Term 1UnitsTerm 2Units
ACCT 201 or 2113ACCT 202 or 2123
ECON 205 or MATH 2313EBTM 2501
LEGL 225 (Core 11)3EBTM 2511
Core 74Core 83-4
Core 123Core 133
 Elective3
 16 14-15
Junior
Term 1UnitsTerm 2Units
BUSX 301 (Core 9)4EBTM 3503
EBTM 3203EBTM 3653
EBTM 3373EBTM 4553
MKTG 3413FIN 3313
MNGT 3613Elective3
 16 15
Senior
Term 1UnitsTerm 2Units
EBTM 4463BUSX 4603
EBTM 4563EBTM 4003
MNGT 482 (Suggested Core 14)3EBTM 4573
Business Analytics Elective3MNGT 4813
Elective3Elective3
 15 15
Total Units 121-122

Profile of a CBE Graduate

As a premier school of applied business learning, the College of Business and Economics prepares its graduates to achieve excellence in their professional careers. Rigorous academic studies and hands-on business experience—all subject to strict measures of performance— work in combination to develop the foundation for success, connect students with the professional community and transform students who will have a positive impact in and beyond Maryland.

Graduates of Towson University’s College of Business and Economics will:

Apply Business Knowledge in the Context of Professional Employment

  • Demonstrate knowledge of business concepts and theories

  • Successfully complete a quality, mentored, reflective professional experience in preparation for future employment

Communicate Properly and Effectively

  • Write professional documents that provide audience-centric content, rhetorically appropriate organization and follow accepted conventions of design, style, grammar, punctuation and mechanics

  • Make articulate and persuasive oral presentations

Apply Critical Thinking and Problem-Solving Skills to Organizational Decision Making

  • Conduct internal and external analyses of domestic and global organizations, formulate strategies and identify issues with implementing these strategies

  • Practice creative ideation

  • Develop comprehensive, justified conclusions that result from systematic application of relevant information and decision criteria to decision alternatives within a realistic organizational decision context

Use Technology Effectively in Business Settings

  • Demonstrate competency in the use of analytical software

  • Utilize state-of-the-practice software for business applications

Work Effectively Toward Achieving Common Goals within Diverse Teams

  • Guide teams, as leaders and followers, to achieve team goals while maintaining group cohesion, follower satisfaction and efficient operations

  • Treat others with respect and show sensitivity to their views, values, cultures and customs

Distinguish Between Ethical and Unethical Conduct in the Professional Lives

  • Explain how ethical conduct of managers affects individuals’ motivation and organizations’ performance

  • Apply ethics in business decision-making, considering the impact of ethical conduct on multiple stakeholders