Major in Business Analytics
Department website: https://www.towson.edu/cbe/departments/business-analytics-technology-management/
Businesses have evolved into a big data-driven era. Business analytics is used to collect, organize, visualize and analyze business data to help businesses make better decisions and function optimally, including identifying new business opportunities, improving processes, changing policies or introducing new technology. Business demand for graduates with data analytics knowledge and skills has exploded, while the field itself is still evolving and changing rapidly, with new strategies, tools, and techniques coming daily.
Featured by business-focused analytics with ERP-based hands-on exercises, the Business Analytics major prepares students majoring in business administration to specialize in a promising career track in business analytics with needed analytical skills and tools.
Students majoring in Business Analytics complete the shared courses in Business Administration (46-47 units) and 24 units in the major.
This is a screened program. Students will not be allowed to take majors only courses until they have successfully completed all of the PBUA courses and been admitted to their major. Please see the admission requirements for additional information.
Requirements for Business Majors*
| Code | Title | Units |
|---|---|---|
| Courses Required for Admission to Business Majors | ||
| ACCT 201 | PRINCIPLES OF FINANCIAL ACCOUNTING | 3 |
| ECON 201 | MICROECONOMIC PRINCIPLES | 3 |
| or ECON 203 | HONORS MICROECONOMIC PRINCIPLES | |
| ECON 202 | MACROECONOMIC PRINCIPLES | 3 |
| or ECON 204 | HONORS MACROECONOMIC PRINCIPLES | |
| LEGL 225 | LEGAL ENVIRONMENT OF BUSINESS | 3 |
| Select one of the following: | 3 | |
| STATISTICS FOR BUSINESS AND ECONOMICS I | ||
| BASIC STATISTICS | ||
or MATH 233 | HONORS BASIC STATISTICS | |
| Math Requirement 1 | 3-4 | |
| Select one of the following (MATH 211 or higher is recommended for students studying Business Economics or Finance.): | ||
| COLLEGE ALGEBRA | ||
| CALCULUS FOR APPLICATIONS | ||
| CALCULUS I | ||
| Admission to the business majors requires a grade of C or higher in the six courses required for admission. | ||
| Required Business Courses (open to pre majors) | ||
| ACCT 202 | PRINCIPLES OF MANAGERIAL ACCOUNTING | 3 |
| BUSX 301 | BUSINESS COMMUNICATIONS | 4 |
| EBTM 300 | PROBLEM SOLVING IN BUSINESS | 3 |
| FIN 331 | PRINCIPLES OF FINANCIAL MANAGEMENT | 3 |
| MKTG 341 | MARKETING AND CREATIVITY | 3 |
| or MKTG 342 | HONORS MARKETING & CREATIVITY | |
| MNGT 361 | LEADERSHIP AND MANAGEMENT | 3 |
| Required Business Courses (open to majors only) | ||
| BUSX 460 | PROFESSIONAL EXPERIENCE | 3 |
| EBTM 365 | PRINCIPLES OF OPERATIONS MANAGEMENT | 3 |
| MNGT 481 | STRATEGIC MANAGEMENT (must be taken at TU) | 3 |
| Business major, concentration or track | 21-24 | |
| Total Units | 67-71 | |
- *
Business majors include majors in Business Administration, Business Analytics, Business Economics, Business Systems and Processes, Finance, Financial Planning, Marketing, and Project Management.
- 1
MATH 115, MATH 117, MATH 119, MATH 211, MATH 273, or MATH 274 may be used to satisfy the Mathematics requirement.
Business Analytics Major Requirements
| Code | Title | Units |
|---|---|---|
| Business Analytics Required Courses | ||
| EBTM 320 | DATA VISUALIZATION AND DASHBOARDS | 3 |
| EBTM 350 | BUSINESS ANALYTICS | 3 |
| EBTM 400 | APPLIED DATA ANALYTICS | 3 |
| EBTM 446 | BUSINESS INTELLIGENCE | 3 |
| EBTM 455 | BUSINESS DATA WAREHOUSING | 3 |
| EBTM 456 | BUSINESS DECISION MODELING | 3 |
| EBTM 457 | DATA MINING FOR BUSINESS ANALYTICS | 3 |
| Business Analytics Elective | ||
| Select one from the following: | 3 | |
| INTRODUCTION TO ERP SYSTEMS | ||
| INTRODUCTION TO PROJECT MANAGEMENT | ||
| SUPPLY-CHAIN MANAGEMENT | ||
| CRM ANALYTICS | ||
| BUSINESS PROCESS MANAGEMENT | ||
| SPECIAL TOPICS IN BUSINESS ANALYTICS | ||
| DIRECTED READINGS IN BUSINESS ANALYTICS | ||
| INDEPENDENT RESEARCH IN BUSINESS ANALYTICS | ||
| BUSINESS ANALYTICS INTERNSHIP | ||
| Total Units | 24 | |
Sample Four-Year Plan
The selected course sequence below is an example of the simplest path to degree completion. Based on course schedules, student needs, and student choice, individual plans may vary. Students should consult with their adviser to make the most appropriate elective choices and to ensure that they have completed the required number of units (120) to graduate.
| Freshman | |||
|---|---|---|---|
| First Term (Fall) | Units | Second Term (Spring) | Units |
| ECON 202 or 204 (Core 6) | 3 | ECON 201 or 203 | 3 |
| Prerequisite for MATH 115 | 3 | MATH 115 (Core 3) | 3 |
| Core 1 (or Core 2) | 3 | Core 2 (or Core 1) | 3 |
| Core 5 | 3 | Core 4 (different discipline from Core 5) | 3 |
| Core 10 | 3 | Core 7 | 4 |
| 15 | 16 | ||
| Sophomore | |||
| First Term (Fall) | Units | Second Term (Spring) | Units |
| ACCT 201 | 3 | ACCT 202 | 3 |
| ECON 205 or MATH 231 | 3 | MKTG 341 | 3 |
| LEGL 225 (Core 11) | 3 | MNGT 361 | 3 |
| EBTM 300 | 3 | Core 8 (Different discipline from Core 7) | 3 |
| Core 12 | 3 | Core 13 | 3 |
| 15 | 15 | ||
| Junior | |||
| First Term (Fall) | Units | Second Term (Spring) | Units |
| BUSX 301 (Core 9) | 4 | EBTM 365 | 3 |
| EBTM 320 | 3 | EBTM 4552 | 3 |
| EBTM 350 | 3 | EBTM 446 | 3 |
| FIN 331 | 3 | Elective | 3 |
| Elective | 3 | Elective | 3 |
| 16 | 15 | ||
| Senior | |||
| First Term (Fall) | Units | Second Term (Spring) | Units |
| EBTM 400 | 3 | BUSX 460 | 3 |
| EBTM 4561 | 3 | EBTM 4572 | 3 |
| Business Analytics Elective | 3 | MNGT 481 | 3 |
| Elective | 3 | Core 14 (MNGT 282 recommended) | 3 |
| Elective | 3 | Elective | 1 |
| 15 | 13 | ||
| Total Units 120 | |||
- 1
Offered only in the Fall semester.
- 2
Offered only in the Spring semester.
Profile of a CBE Graduate
As a premier school of applied business learning, the College of Business and Economics prepares its graduates to achieve excellence in their professional careers. Rigorous academic studies and hands-on business experience—all subject to strict measures of performance— work in combination to develop the foundation for success, connect students with the professional community and transform students who will have a positive impact in and beyond Maryland.
Graduates of Towson University’s College of Business and Economics will:
Apply Business Knowledge in the Context of Professional Employment
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Demonstrate knowledge of business concepts and theories
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Successfully complete a quality, mentored, reflective professional experience in preparation for future employment
Communicate Properly and Effectively
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Write professional documents that provide audience-centric content, rhetorically appropriate organization and follow accepted conventions of design, style, grammar, punctuation and mechanics
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Make articulate and persuasive oral presentations
Apply Critical Thinking and Problem-Solving Skills to Organizational Decision Making
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Conduct internal and external analyses of domestic and global organizations, formulate strategies and identify issues with implementing these strategies
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Practice creative ideation
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Develop comprehensive, justified conclusions that result from systematic application of relevant information and decision criteria to decision alternatives within a realistic organizational decision context
Use Technology Effectively in Business Settings
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Demonstrate competency in the use of analytical software
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Utilize state-of-the-practice software for business applications
Work Effectively Toward Achieving Common Goals within Diverse Teams
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Guide teams, as leaders and followers, to achieve team goals while maintaining group cohesion, follower satisfaction and efficient operations
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Treat others with respect and show sensitivity to their views, values, cultures and customs
Distinguish Between Ethical and Unethical Conduct in the Professional Lives
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Explain how ethical conduct of managers affects individuals’ motivation and organizations’ performance
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Apply ethics in business decision-making, considering the impact of ethical conduct on multiple stakeholders