Major in Business Administration - Marketing

Students in the Marketing Concentration complete the major in Business Administration and 24 units of Marketing requirements. No more than 6 units of upper (300-400) level Marketing courses may be taken as part of Study Abroad / Away.

This is a screened program. Please see the admission requirements for additional information.

Requirements for all Business Administration Majors

Courses Required for Admission to Major
ACCT 201PRINCIPLES OF FINANCIAL ACCOUNTING3
ECON 201MICROECONOMIC PRINCIPLES3
or ECON 203 HONORS MICROECONOMIC PRINCIPLES
ECON 202MACROECONOMIC PRINCIPLES3
or ECON 204 HONORS MACROECONOMIC PRINCIPLES
LEGL 225LEGAL ENVIRONMENT OF BUSINESS3
MATH 211CALCULUS FOR APPLICATIONS3-4
or MATH 273 CALCULUS I
Select one of the following:3
ECON 205
STATISTICS FOR BUSINESS AND ECONOMICS I
MATH 231
BASIC STATISTICS
or MATH 233
 HONORS BASIC STATISTICS
Admission to the BUAD major requires a grade of C or higher in the six courses required for admission.
Required Business Courses (open to Pre-BUAD majors)
ACCT 202PRINCIPLES OF MANAGERIAL ACCOUNTING3
BUSX 301BUSINESS COMMUNICATIONS4
EBTM 250PROBLEM SOLVING IN BUSINESS I1
EBTM 251PROBLEM SOLVING IN BUSINESS II1
EBTM 337ENTERPRISE INFORMATION SYSTEMS3
FIN 331PRINCIPLES OF FINANCIAL MANAGEMENT3
MKTG 341PRINCIPLES OF MARKETING3
MNGT 361LEADERSHIP AND MANAGEMENT3
Required Business Courses (open to BUAD majors only)
BUSX 460PROFESSIONAL EXPERIENCE3
EBTM 350BUSINESS ANALYTICS3
EBTM 365PRINCIPLES OF OPERATIONS MANAGEMENT3
MNGT 481STRATEGIC MANAGEMENT (must be taken at TU)3
BUAD majors must also complete an approved concentration or track21-24
Total Units72-76

Marketing Concentration Requirements 

Marketing Concentration Required Courses
MKTG 411DIGITAL MARKETING3
MKTG 425CONSUMER BEHAVIOR ANALYSIS3
MKTG 431MARKETING ANALYTICS3
MKTG 441MARKETING RESEARCH3
MKTG 451PROFESSIONAL SELLING3
MKTG 485STRATEGIC MARKETING3
Marketing Concentration Elective
Select two from the following:6
MKTG 345
MANAGING INTEGRATED MARKETING COMMUNICATIONS
MKTG 347
SERVICES MARKETING
MKTG 350
ENTREPRENEURIAL MARKETING
MKTG 361
MARKETING FOR NON-PROFIT ORGANIZATIONS
MKTG 381
SUSTAINABLE MARKETING
MKTG 412
ADVANCED DIGITAL MARKETING
MKTG 445
GLOBAL MARKETING
MKTG 452
ADVANCED SELLING AND SALES MANAGEMENT
MKTG 470
SPECIAL TOPICS IN MARKETING
MKTG 491
DIRECTED READINGS
MKTG 494
MARKETING STUDY ABROAD
MKTG 495
INDEPENDENT RESEARCH
MKTG 497
MARKETING INTERNSHIP
Total Units24

Sample Four-Year Plan

The selected course sequence below is an example of the simplest path to degree completion. Based on course schedules, student needs, and student choice, individual plans may vary. Students should consult with their adviser to make the most appropriate elective choices and to ensure that they have completed the required number of units (120) to graduate.

Freshman
Term 1UnitsTerm 2Units
ECON 201 or 203 (Core 6)3ECON 202 or 2043
Prerequisite for MATH 211 or MATH 273 (Core 3)3MATH 211 (may substitute MATH 273)3
Core 1 (or Core 2)3Core 2 (or Core 1)3
Core 53Core 103
Core 123Elective3
 15 15
Sophomore
Term 1UnitsTerm 2Units
ACCT 2013ACCT 2023
ECON 205 or MATH 231 (or MATH 233)3EBTM 2501
LEGL 225 (Core 11)3EBTM 2511
Core 74MKTG 3413
Core 133Core 43
 Core 84
 16 15
Junior
Term 1UnitsTerm 2Units
BUSX 301 (Core 9)4EBTM 3653
EBTM 3373FIN 3313
MKTG 4253MKTG 4313
MKTG 4513Core 143
MNGT 3613Elective3
 16 15
Senior
Term 1UnitsTerm 2Units
EBTM 3503BUSX 4603
MKTG 4113MKTG 4413
MKTG 4853MNGT 4813
MKTG Elective3MKTG Elective3
Elective3Elective1
 15 13
Total Units 120

Profile of a CBE Graduate

As a premier school of applied business learning, the College of Business and Economics prepares its graduates to achieve excellence in their professional careers. Rigorous academic studies and hands-on business experience—all subject to strict measures of performance— work in combination to develop the foundation for success, connect students with the professional community and transform students who will have a positive impact in and beyond Maryland.

Graduates of Towson University’s College of Business and Economics will:

Apply Business Knowledge in the Context of Professional Employment

  • Demonstrate knowledge of business concepts and theories
  • Successfully complete a quality, mentored, reflective professional experience in preparation for future employment

Communicate Properly and Effectively

  • Write professional documents that provide audience-centric content, rhetorically appropriate organization and follow accepted conventions of design, style, grammar, punctuation and mechanics
  • Make articulate and persuasive oral presentations

Apply Critical Thinking and Problem-Solving Skills to Organizational Decision Making

  • Conduct internal and external analyses of domestic and global organizations, formulate strategies and identify issues with implementing these strategies
  • Practice creative ideation
  • Develop comprehensive, justified conclusions that result from systematic application of relevant information and decision criteria to decision alternatives within a realistic organizational decision context

Use Technology Effectively in Business Settings

  • Demonstrate competency in the use of analytical software
  • Utilize state-of-the-practice software for business applications

Work Effectively Toward Achieving Common Goals within Diverse Teams

  • Guide teams, as leaders and followers, to achieve team goals while maintaining group cohesion, follower satisfaction and efficient operations
  • Treat others with respect and show sensitivity to their views, values, cultures and customs

Distinguish Between Ethical and Unethical Conduct in the Professional Lives

  • Explain how ethical conduct of managers affects individuals’ motivation and organizations’ performance
  • Apply ethics in business decision-making, considering the impact of ethical conduct on multiple stakeholders