Major in Business Administration - Marketing

Students in the Marketing Concentration complete the major in Business Administration and 24 units of Marketing requirements.

Requirements for all Business Administration Majors

Courses Required for Admission to Major18
ACCT 201PRINCIPLES OF FINANCIAL ACCOUNTING3
or ACCT 211 HONORS ACCOUNTING PRINCIPLES I
ECON 201MICROECONOMIC PRINCIPLES3
or ECON 203 HONORS MICROECONOMIC PRINCIPLES
ECON 202MACROECONOMIC PRINCIPLES3
or ECON 204 HONORS MACROECONOMIC PRINCIPLES
LEGL 225LEGAL ENVIRONMENT OF BUSINESS3
MATH 211CALCULUS FOR APPLICATIONS3
or MATH 273 CALCULUS I
Select one of the following:3
STATISTICS FOR BUSINESS AND ECONOMICS I
BASIC STATISTICS
HONORS BASIC STATISTICS
Admission to the BUAD major requires an average GPA of 2.7 or higher in the eight courses required for admission. A grade of C or higher is required in each individual course.
Required Business Courses (open to Pre-BUAD majors)20
ACCT 202PRINCIPLES OF MANAGERIAL ACCOUNTING3
or ACCT 212 HONORS ACCOUNTNG PRINCIPLES II
BUSX 301BUSINESS COMMUNICATIONS3
EBTM 250PROBLEM SOLVING IN BUSINESS I1
EBTM 251PROBLEM SOLVING IN BUSINESS II1
EBTM 337ENTERPRISE INFORMATION SYSTEMS3
FIN 331PRINCIPLES OF FINANCIAL MANAGEMENT3
MKTG 341PRINCIPLES OF MARKETING3
MNGT 361LEADERSHIP AND MANAGEMENT3
Required Business Courses (open to BUAD majors only)12
BUSX 460PROFESSIONAL EXPERIENCE3
EBTM 350BUSINESS ANALYTICS3
EBTM 365PRINCIPLES OF OPERATIONS MANAGEMENT3
MNGT 481STRATEGIC MANAGEMENT3
BUAD majors must also complete an approved concentration or track of between 21 and 24 units.

Marketing Concentration Requirements 

Marketing Concentration Required Courses
MKTG 411INTERACTIVE MARKETING3
MKTG 425CONSUMER BEHAVIOR ANALYSIS3
MKTG 441MARKETING RESEARCH AND FORECASTING3
MKTG 445GLOBAL MARKETING3
MKTG 451PERSONAL SELLING AND SALES MANAGEMENT 13
or MKTG 431 MARKETING INFORMATION FOR DECISION MAKING
MKTG 485STRATEGIC MARKETING3
Electives
Two courses required: either two from Marketing Electives, or one from Marketing Electives and one from Approved Electives.6
Marketing Electives (Select at least one):
MANAGING INTEGRATED MARKETING COMMUNICATIONS
SERVICES MARKETING
PRODUCT MANAGEMENT
ENTREPRENEURIAL MARKETING
RETAIL MANAGEMENT
MARKETING CHANNELS
MARKETING FOR NON-PROFIT ORGANIZATIONS
SUPPLY-CHAIN MANAGEMENT
SPECIAL TOPICS IN MARKETING
MARKETING INTERNSHIP
Approved Electives (Select up to one)
PUBLIC SPEAKING
COMPUTERS AND CREATIVITY
INTRODUCTION TO ERP SYSTEMS
CREATIVITY AND IDEA DEVELOPMENT
DIRECTED READINGS
MARKETING STUDY ABROAD
INDEPENDENT RESEARCH
INTRODUCTION TO PSYCHOLOGY
HONORS INTRODUCTION TO PSYCHOLOGY
ACTING I
HONORS ACTIING I
Total Units24

Suggested Four-Year Plan

Based on course availability and student needs and preferences, the selected sequences will probably vary from those presented below. Students should consult with their adviser to make the most appropriate elective choices.

Freshman
Term 1UnitsTerm 2Units
ECON 201 or 203 (Core 6)3ECON 202 or 2043
MATH 115 or 11913MATH 211 or 273 (Core 3)3-4
Core 1 (or Core 2)3Core 2 (or Core 1)3
Core 53Core 103
Core 123Core 113
 15 15-16
Sophomore
Term 1UnitsTerm 2Units
ACCT 201 or 2113ACCT 202 or 2123
ECON 205 or MATH 231 (or MATH 233)3MKTG 3413
LEGL 2253EBTM 2501
Core 74EBTM 2511
Core 133Core 43
 Core 84
 16 15
Junior
Term 1UnitsTerm 2Units
EBTM 3373EBTM 3653
FIN 3313MKTG 451 or 4313
MNGT 3613MKTG 4453
MKTG 4253Core 143
BUSX 301 (Core 9)3Elective3
 15 15
Senior
Term 1UnitsTerm 2Units
MKTG 4853MNGT 4813
MKTG 4113BUSX 4603
EBTM 3503MKTG 4413
MKTG Elective3Approved Elective3
Elective3Elective3
 15 15
Total Units 121-122

Profile of a CBE Graduate

As a premier school of applied business learning, the College of Business and Economics prepares its graduates to achieve excellence in their professional careers. Rigorous academic studies and hands-on business experience—all subject to strict measures of performance— work in combination to develop the foundation for success, connect students with the professional community and transform students who will have a positive impact in and beyond Maryland.

Graduates of Towson University’s College of Business and Economics will:

Apply Business Knowledge in the Context of Professional Employment

  • Demonstrate knowledge of business concepts and theories
  • Successfully complete a quality, mentored, reflective professional experience in preparation for future employment

Communicate Properly and Effectively

  • Write professional documents that provide audience-centric content, rhetorically appropriate organization and follow accepted conventions of design, style, grammar, punctuation and mechanics
  • Make articulate and persuasive oral presentations

Apply Critical Thinking and Problem-Solving Skills to Organizational Decision Making

  • Conduct internal and external analyses of domestic and global organizations, formulate strategies and identify issues with implementing these strategies
  • Practice creative ideation
  • Develop comprehensive, justified conclusions that result from systematic application of relevant information and decision criteria to decision alternatives within a realistic organizational decision context

Use Technology Effectively in Business Settings

  • Demonstrate competency in the use of analytical software
  • Utilize state-of-the-practice software for business applications

Work Effectively Toward Achieving Common Goals within Diverse Teams

  • Guide teams, as leaders and followers, to achieve team goals while maintaining group cohesion, follower satisfaction and efficient operations
  • Treat others with respect and show sensitivity to their views, values, cultures and customs

Distinguish Between Ethical and Unethical Conduct in the Professional Lives

  • Explain how ethical conduct of managers affects individuals’ motivation and organizations’ performance
  • Apply ethics in business decision-making, considering the impact of ethical conduct on multiple stakeholders